SMO – Social Media Optimization

Social Media Optimization has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence. – Wikipedia

To run effective online PR and social media campaigns you need to use a whole different set of methods, tools and tactics than you would with a traditional PR campaign. We are digital experts and know all there is to know about social networking, blogs, forums, virals and aggregators, and the way they can be used to help your business. As more and more of your consumers are active online, you need to be looking at ways of how to engage with them. We will help you find out and understand your consumers’ needs and wants.

Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.

Social Profile Management:

We will create and assist you in managing a profile on multiple social media sites like LinkedIn, Facebook, Twitter, etc. to connect with the target users in different ways. We will help you in developing a reputation on these sites as a valuable member of the community.

Content Development:

A winning content strategy is extremely beneficial in a social media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content and we will help you do it right.

Blog Marketing:

Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.

To hire us or for further details please contact us.

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